In 2011, total retail sales of consumer goods reached 50.021 billion yuan (exceeding 40 billion yuan for the first time), increasing 13.7 percent and ranking second in Shanghai. Specifically, the total retail sales of consumer goods of wholesale and retail businesses was 46.122 billion yuan, increasing 14.3 percent over the previous year. Total retail sales of catering and accommodation services was 3.9 billion yuan, increasing 7.5 percent over 2010.

Some business circles with their own specific flavor experienced an elevation. In 2011, the district’s 13 commercial centers registered operating revenue of 14.468 billion yuan, up 8.5 percent over the previous year. Six big-scale

business centers like Wuzhong Road Commercial Street, Shanghai Friendship South Shopping Mall, Qibao Shopping Mall and Skymall achieved combined operating revenue of 13.987 billion yuan. Meanwhile, some big commercial complexes such as Cloud Nine Shopping Mall and Lianhua Guoji Shopping Mall in Meilong area have opened.

The district features 147 markets, up 2.8 percent from a year earlier. Among them, eight are manufacturing materials markets and 139 are consumer goods markets. A number of markets have been added, including the Pujiang Branch of Wal-Mart, Xindong Branch of Tesco, Wujing wet market, Senganyuan wet market, Shujian wet market, Haiqi market selling car accessories and Gumei tea leaf market.

In 2011, the producer service sector registered a total added value of 21.987 billion yuan, increasing 22.3 percent and accounting for 40.6 percent of the tertiary industry and 14.8 percent of the district’s total output value.

By 2011, the district had 72 financial institutions, including 24 banks, 19 pawnshops, 12 insurance agents and brokers, nine stock exchanges and four small loan companies. By the end of 2011, various deposits reached 252.5 billion yuan, rising 11 percent from the previous year. Among them, 121.9 billion yuan were deposits from enterprises, up 8.7 percent, and 100.2 billion yuan were from financial institutions, rising 10 percent. A total of 25.2 billion yuan were short-term loans, up 9.6 percent, and personal consumer loans of 31.4 billion yuan, increasing 12.1 percent. Housing mortgage loans totaled 28.7 billion yuan, up 9.5 percent.

In 2011, housing sales reached 13,397,200 square meters, rising 28.5 percent year-on-year. Construction started on

2,593,100 square meters, down 4.5 percent from 2010.

In the year, the construction of commodity housing added 1,956,200 square meters, down 24.1 percent from the previous year. The sales volume of commodity housing totaled 22.775 billion yuan, down 25.6 percent from the previous year, including 1,573,800 square meters for indemnificatory apartments, which increased 29.7 percent over the previous year. Sales of indemnificatory apartments reached 23.498 billion yuan, dropping 25.2 percent from 2010.

The tourism environment and service level have both improved continuously. By the end of 2011, the district had eight star-rated hotels, of which three were three-star hotels. A number of high-star-rated hotels have opened, including

Chateau Star River, Hongqiao Hilton, Yuelong Hotel and Jinglida Hotel. Public tourism service centers have also been further improved. The Zhaojialou tourism consultation service center was built. Some major scenic spots in the district, including Jinjiang Park, Yinqixing Ski Resort, Dino Beach, Qibao Ancient Town, and Hanxiang Water Expo Garden, received 10.09 million guests, up 20 percent over the previous year. Revenue at these venues reached 210 million yuan, up 14 percent.

In 2011, 64 automobile marketing companies in the district achieved retail sales of 18.923 billion, up 2.8 percent over the previous year, accounting for 37.8 percent of the district’s total retail sales. Automobile marketing services are easy to find along Huaxiang Road and Wuzhong Road.

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